If you’re in the process of putting together your Christmas wish list and you appreciate Apple’s elegantly designed products, you might like to add Designed by Apple in California to your list.
A 300 page book, featuring 450 beautiful photographs by Andrew Zuckerman, it captures the essence of Apple’s meticulous design process. A visual history – charting Apple’s journey From the iMac, in all its colourful glory, to the Pencil, in quiet shades of white – it offers a glimpse into the thinking that goes into the company’s iconic products.
As Apple puts it:
[It’s] a hardcover volume that is both a testament and a tribute to the meticulous processes of design, engineering, and manufacturing that are singularly Apple.
The book, which is lovingly produced (as you’d expect), showcases not just the finished products, but the means by which they were made, providing an insight into the innovative materials and techniques that have propelled Apple to its position as one of the world’s largest companies.
Printed using low-ghost inks on specially milled German paper with gilded matte silver edges it’s a weighty tome that will – I have no doubt – bring a smile when its unwrapped on Christmas Day. (For you, or a loved one.)
I’ve been wavering over buying a copy – it’s expensive – but I’ve 99% convinced myself that I ‘need’ a copy in my library. It feels like a slice of history and, as someone who has been using Apple’s products since the Apple II, it’s a history I’ve grown up with.