You don’t need to be a web designer to enjoy Font Awesome 5’s Kickstarter video: it’s great storytelling; it’s $234,153+ funded; and it’s… awesome.
Since I started writing, a moment ago, the campaign’s raised another $2,000+ – and the figure keeps racking up as I type – I gave up updating the current total (or I’d never get this note published).
If you’re considering a Kickstarter – I did – you need to focus on your story. People buy stories, by people.
If web design is your thing, I’d urge you to back the project. If web design isn’t your thing, I’d urge you to watch the video. It will teach you a thing or two about the importance of captivating your audience.