No-Logo Logo
WIRED revisits the year in branding through a dozen designs. I particularly liked Coca-Cola’s no-logo logo by FP7/DXB, McCann-Erickson’s agency branch in Dubai, created as a limited-edition run.
Sold in Middle Eastern countries for the month of Ramadan, as part of Coca-Cola’s ongoing world peace-themed campaign, it’s instantly recognisable sans script. Lovely.