No-Logo Logo

Coca-Cola’s No-Logo Logo [Detail]

WIRED revisits the year in branding through a dozen designs. I particularly liked Coca-Cola’s no-logo logo by FP7/DXB, McCann-Erickson’s agency branch in Dubai, created as a limited-edition run.

Sold in Middle Eastern countries for the month of Ramadan, as part of Coca-Cola’s ongoing world peace-themed campaign, it’s instantly recognisable sans script. Lovely.

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